For my business, I have sent over 6,000 cold emails with a conversion rate of about 25% - and I have learned a lot through this process.
Here are my 3 simple steps to doing an outbound email campaign:
- Find leads (email addresses)
- Send emails
- Analyze results and repeat the process
Step 1 - Find leads
There are lots of ways to find leads - but if you’re just starting out I would advise you to look for leads manually.
By spending some time to find them manually, you will better understand how to find quality leads. If you just pay for some leads, they are likely crummy leads.
Once you find some leads, you need to find their email address. This is pretty easy to do with tools like Hunter.io.
Once you get better at finding good sources for leads, you should automate this task (scraping the web) or outsource it (using freelancers from services like Upwork).
By using a tool like Pigeon for Gmail, you can put your leads directly into a spreadsheet inside Gmail!
Step 2 - Send out emails (every day)
I will drive home my last point again, that I think you should do this manually.
It doesn’t take long to send a few emails. Send them so you really “feel” like you’re reaching out to people
I recommend to do this manually and experiment and find out what works. How do people respond to your language, and what makes people tick?
Once you understand what works (and this might take you some time) - then you’re ready to automate it.
You can use a tool like Pigeon for Gmail to send a multi-email campaign inside of Gmail. It’s this simple.
Step 3 - Analyze results and repeat
As stated in the previous section, analyze your results every time you send emails. Are people responding, and how?
Continue to tweak your language until you find the highest converting sequence of emails.
Then, just repeat. Send new emails every day. It’s a numbers game. Continue to analyze and tweak as well.
Finally, the takeaway here is to do things that don’t scale at first. I believe that’s the only way to learn :)