How To Write A Great Sales Email Without Sounding Salesy

by Pat Walls

Keep it short.

Keep it short.

Did I mention keep it short?

The more you say, the more of a chance the reader will get bored or confused and not make it to the end of your email.

It should be just a few sentences.

Here’s a breakdown.

Sentence #1 - Something unique

  • Do your research
  • Stroke their ego

Sentence #2 - Get to the point

  • What is the purpose of your email?
  • Don’t beat around the bush

Sentence #3 - Introduce yourself

  • Who are you
  • Why are you important
  • Keep this to one sentence

Sentence #4 - Benefits and social proof

  • What’s in it for them?
  • Explain the benefits
  • Using words like SEO and using
  • Use numbers (70k monthly readers) and stats.
  • Use social proof - link to other brands you’ve worked with, testimonials, or articles written about you.

Sentence #5 - Pique their interest

  • “If you’re interested, I can send you more details” - this implies there’s more to learn.
  • Make it easy to respond - all they need to do is reply with one sentence “I’m interested” - rather than being confused on how to respond.

Extra tip - Send follow ups.

In addition to a nice, short email, you should send follow ups as it will drastically increase your responses rate.

I am the creator of Pigeon for Gmail, an app that allows you to send emails and automated follow ups inside Gmail.

You can also keep track of all your projects/leads inside Gmail.