It is common email etiquette to reply to emails, so unless your email is transactional (like a confirmation) you should expect a reply.
But often, you won’t get a reply , that is because people are busy and you are probably not their #1 priority.
I think we should learn to accept this , and start using some tactics to improve our reply rates.
I send and receive hundreds of emails per day and these are some of the things I do to ensure that my emails are replied to.
Here are some things that work great for me:
1 - End your emails with a call to action
If you want to make sure they’ve gotten the email, then just ask!
Try to end your emails with a simple yes/no question or call to action, such as “does that work for you?” or “if you’re interested, reply with a thumbs up and I can send more info.”
Try to make it as easy as possible for the recipient to respond to you. People are lazy, make it easy!
2 - Use email tracking
If you use Gmail or G Suite, there are loads of plugins that help you track if your emails have been received.
I use Pigeon for Gmail (full disclosure, I am the creator of the app) to track if my emails has been read.
3 - Follow up!
This is probably the least utilized but most important. If someone is not following up with you, send them another email!
Often times, (from the perspective of the recipient) your email is not all that important and it is not prioritized and forgotten.
That doesn’t necessarily mean you have been rejected, so you should try again.
Sending at least one follow up message will increase your reply rate, and sending more than one will increase it even more.
I use Pigeon for Gmail to automatically send a follow up sequence from inside Gmail!
Hope that helps!